Whenever one publishes a
revisionist history book that is likely to get the attention of the media as well as the general population, there are various ways to promote the book.
The first one, which is very common, is to leak out inflammatory pages or excerpts for titillative purposes. This works very well with Establishment media and navel gazing types.
Another avenue is to be booked on a talk show. Talk hosts are generally more than willing to book a politician or sometimes a provocateur (as Bill Maher does) to who has written a book that will garner interest, or in the case of TV shows, higher AC Nielsen ratings.
Another way, which generally the more traditional way, is to have a book talk tour to promote the work. Sometimes the talk makes it to cable or satellite TV (or internet) through C-SPAN’s Book TV channel. But generally, it is the publisher who pays for promotions such as ads via newspapers, internet outlets, or cardboard displays within the book store. The book store sells tickets or has sign ups for the book talk. Sometimes they are sold to the general public on the Internet if there is perceived or pent-up demand.
Politicians have been known to send out e-mails via their PACS to promote tours. John Edwards did it through OneAmerica PAC and there are probably Republicans who have done this too. But today, I wasn’t aware anyone would be so desperate in promoting their book tour I saw from a tweet by Miami Gator, who posted a letter he got through an e-mail from Onward Together, Hillary Clinton’s PAC.
Sending out a promotion letter inspired by the death of a Berniecrat, Heather Heyer, who was killed for a counterprotest against white supremacists who were angry over the removal of a Robert E. Lee statute.
A new low for the Baroness. And it is PR malpractice for her publisher to allow this type of promotion.