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wi65

From the glad i dont have to go to fast food places anymore;

Wendy’s May Be Turning Its Menu Into A Burger Stock Exchange
Jennifer Mashuga
Tue, February 27, 2024 at 11:47 AM CST·3 min read

Wendy’s fans may drool over its Frosties or get wistful at the thought of the Pretzel Bacon Pub Burger, but the fast food chain’s low prices are also a significant selling point. However, 2022 saw Wendy’s prices increase more than other fast food restaurants, and many regular patrons started wondering where their money was going. After all, everything was getting more expensive, and everyone was trying to find ways to save a few bucks. The latest news involving Wendy’s pricing may surprise even the most loyal Wendy’s customers, but considering the competition in the industry, it may not be entirely unexpected.

Just like ordering an Uber during rush hour will cost you more money, Wendy’s is considering introducing dynamic pricing, also known as surge pricing, at its restaurants. During a recent call with analysts, the company’s CEO and president, Kirk Tanner, announced, “Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings along with AI-enabled menu changes and suggestive selling” (via Nation’s Restaurant News).

Essentially, this means that if you try to order your Baconator with fries and a Vanilla Frosty between 12:00 p.m. and 1:00 p.m. when it’s busy, you will probably end up paying more than if you try to buy lunch during a quieter period, such as 10:30 a.m. or 2:00 p.m. While Wendy’s has a planned timeline for turning its menu into a burger stock exchange, it’s not the only restaurant considering it.

Most people are familiar with surge pricing and its frustrations, whether requesting an Uber after a popular concert ends and finding the price has doubled or trying to purchase tickets to a show when they’re $60 one day and $120 the next. While your first reaction to Wendy’s testing dynamic pricing may be to say, “I’ll just go elsewhere,” that answer becomes moot when other restaurants begin doing it. At the 2022 Restaurant Finance and Development Conference, a panel discussed the possible demand for dynamic pricing.

Ashwin Kamlani is the cofounder of Juicer, a company that provides dynamic pricing technology for restaurants. He believes that the practice is something consumers have gotten used to, and with inflation and labor costs rising, dynamic pricing is perfect for restaurants. “We’re not talking about doubling or tripling prices. This is about using data to make smarter decisions about pricing,” Kamlani says (via Nation’s Restaurant News).

While other chains have yet to discuss the implementation of surge pricing, Wendy’s willingness to begin testing it will no doubt mean everyone will be watching to see what happens. If Wendy’s sees success, fast food restaurants may become the next industry where dynamic pricing becomes commonplace.

Fast food used to be convenient during my kids school years, but have been to any of them in years. Just another example of craprate America fleecing Americans. They know that most Americans take thier lunchs between 1100am and ending around 1pm depending on the company they work for. I hope Americans are smart enough to avoid this fleecing. I for one wont partake. Hope Wendys goes thru the Bud Lite scanerio and learns a lesson that Americans are sick and tired of craprate greed and shrinkflation.

orlbucfan

+270, wi. About the only junk food I’d buy is freshly fried (not in old/stale grease) french fries. 🙂 At my age, I just get ’em in the grocery store and pop them in the oven/microwave.

wi65

An air fryer is my preference they get crispy to your personsl taste with less grease.

Benny

I’m glad there are some principled people in Michigan. But I’m betting most of them are PoC families. And I suspect many will withhold altogether by staying at home.

It appears that my county in Central Illinois has restricted early voting to just one location, which is a departure from past practices. This change suggests to me that the state party is trying to influence the outcome in favor of Biden. For me, this issue is closely tied to the humanitarian crisis in Gaza but in the bigger picture, I have great concerns about being formally involved in a Middle East small www3. Both my president and congressperson are Zionists who think the term anti-Zionist equates to antisemitism (and voted as such). While I usually vote from home, I couldn’t bring myself to request a Democratic ballot this time. I believe that a low turnout in the bluest county in downstate Illinois could send a subtle message to the head of the state Democratic Party, who is also the largest fundraiser for Biden in the Midwest. He’s also responsible for the DNC Convention, which I suspect will be different from 1996, when Bill Clinton was running for re-election.

Election day falls during Spring break in my county, which is a time when the large higher education demographic uses to rejuvenate. I’ll be doing the same for the first time in years. I’ve been working over 60 hours per week for the past 3 weeks, and I can’t wait to take a break from that pace.

orlbucfan

Enjoy your break and get rested, Ms. Benny. 🙂 I hope folks won’t stay home. My congresscritter isn’t a Zionist (new one 🙂 ). There are plenty of urgent, important matters to vote on like ballot initiatives, state amendments, and federal/state races. It’s not just POTUS.

polarbear4
polarbear4

they always pull this. did it to bernie.

orlbucfan

Yep. 🙁

polarbear4
polarbear4

from Italy

polarbear4
polarbear4

https://x.com/OP_Omom/status/1761143238810079268?s=20

idk y this isn’t coming up. it shows how they are clearing for oil+. graphic, not gory

polarbear4
polarbear4